ADELE DOUGLASS, FOUNDER AND CEO, HUMANE FARM ANIMAL CARE initiated the concept of humane certification for farm animal products in the U.S. Ms. Douglass directs all programs and activities of Humane Farm Animal Care and the Certified Humane® program. She serves as a member of various animal welfare committees including the Food Marketing Institute (FMI), National Council of Chain Restaurants (NCCR) and Burger King. She also serves on the boards of The Center for Food Safety and the Center for Technology Assessment. In 2006 she received the American Society for the Prevention of Cruelty to Animals (ASPCA) Lifetime Achievement Award.

In addition, Ms. Douglass was one of the 15 winners of the 2007 Purpose Prize. The award is given by Civic Ventures, the San Francisco-based nonprofit organization that recognizes individuals age 60 and over who have the “passion and creativity to discover new opportunities, the experience to come up with practical solutions and the determination to make lasting change.”

In 2008, Douglass was chosen to be an Ashoka Fellow. Ashoka is the global association of the world’s leading social entrepreneurs—men and women with system changing solutions for the world’s most urgent social problems.

Prior to her positions with Humane Farm Animal Care, Douglass was Director of the American Humane Association’s (AHA) Washington, D.C. office for 13 years. She advanced the organization’s legislative agenda to protect both children and animals, represented AHA at national conferences and developed tools to increase grassroots lobbying. She gained her expertise on legislative matters as a staff member for former U.S. Representative Bill Green (R-NY) where she effectively worked on animal protection and other legislative issues.


The goal of the Humane Farm Animal Care’s Certified Humane Raised and Handled® program is to improve the lives of farm animals by driving consumer demand for kinder and more responsible farm animal practices. Since it’s inception in 2003, the lives of millions of farm animals have been improved by this program. The quality of the meat, poultry and dairy products you eat and serve depends at least in part on the quality of care farm animals receive.

The Certified Humane Raised and Handled® label assures consumers that:

1. The producers meet the Humane Farm Animal Care Animal Care Standards, which include rearing and handling the animals from birth through slaughter. 2. Animals have ample space, shelter and gentle handling to limit stress. 3. The use of growth hormones and antibiotics is prohibited. 4. Cages, crates and tie stalls are among the forbidden practices; animals must be allowed to be free to move and exhibit normal postural behaviors. 5. Producers must comply with food safety and environmental regulations.

For more information contact Adele Douglass, CEO at Humane Farm Animal Care, located in Herndon, Virginia by phone 703-435-3883, fax 703-435-3981, website and e-mail

She will speak on Certified Humane & Safe.

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